Why I built Noori

I was diagnosed with psoriasis and psoriatic arthritis from the age of 15 and have been 'managing' it ever since. I really struggled with this as a teenager, trying to balance my health with school, social life, and the desire to feel normal. Added to that having no understanding of why, I often felt lost and frustrated trying treatments.

In 2020 my health took a nosedive and I became very ill with my condition which hospitalised me on several occasions. That is when I decided to take control of my health and seek a more comprehensive understanding of my condition.

As my care spread across different specialists, each appointment began the same way. I would go through everything again, from the start. The context from the last appointment rarely came with me, so nobody ever saw the full picture.

Joining it all up became my job. Remembering what had changed, what had been tried, what someone else had said. It was tiring, and it was easy to leave things out.

What I wanted most was to get to the bottom of what was going on, and to understand it properly: what I could do day to day, what might make a difference, and why.

That kind of depth is hard to find in a short appointment. It is not anyone's fault. It is just not what the time allows, and so a lot of the understanding ends up being left to you.

I found clarity by keeping a detailed record of my symptoms, lifestyle, and working with a nutritional practitioner who looked at the whole picture with me. This gave me super valuable insights and a sense of control over my health.